Why Every Small Business Should Have a Website
There are more people connecting, browsing, and shopping online than ever before. While there are plenty of large-scale businesses thriving online, digital marketing for small businesses provides any entrepreneur the opportunity to share their products and services, find an audience, and grow their business. For small business owners that are still on the fence about bringing their business online, here are 4 reasons why every small business should have a website.
Connect with New Customers
WebFX reports that 86% of people rely on the internet to find local businesses – that’s a lot of people! Creating a website for your business puts your business in front of the people that are online searching for exactly what you provide. Without a digital hub for your company, thousands of customers in your area may end up going with a competitor – simply because they didn’t see you on the list!
Build Credibility
Word of mouth is one of the most common ways that small businesses find new clients and continue to grow. As the internet has become a larger part of our lives, more people are turning to Google and other search engines to see what their friends’ recommendations have to offer. A well-designed website speaks a thousand words, wowing guests and proving that your small biz is one that’s ready to deliver.
Create an Advantage Over the Competition
According to the Small Business Association, there are now over 31.7 million small businesses in the United States. With a figure like that, it’s safe to say that your team probably has some competition. Building a better website for your small business immediately catapults you beyond the competition that’s just getting started, helping you appear in top search results and connect with new clients. Beyond being present online, having a well-designed website sets your team apart from legacy operations that may not take the time to reinvest in their technology. When you put a modern website and a 2006 website head-to-head, most customers’ choices are immediately crystal clear.
Make Your Small Business Easier to Find
We mentioned search engines earlier, but this point is worth repeating. Without an online presence, Google and other popular search platforms aren’t able to put your business in front of the millions of people around the world searching for exactly what you have to offer. Creating an SEO-optimized website helps your business climb the ranks in Google’s algorithm – in other words when people are looking for your company or your services, you’re there and ready to connect. Google’s Business Profiles also help share your company’s basic information, linking to your website and sharing pictures to help people that are searching for you learn more at a glance. This is an incredibly powerful tool that can help a customer make a decision instantly (and what small business wouldn’t want that?)
As competition heats up from larger companies, it’s more important than ever that small businesses have an engaging website that helps potential customers and clients discover and engage with their business online. The good news is that as more businesses are getting online, more tools are out there to help make the digital magic happen! Our team at Prismo Marketing works with small businesses to build websites that capture their brand and grow their business.
