Designing Trust: How Graphic Design Boosts Business Credibility
Poppi unlocked the secret to increasing their sales by 1,066%, and you could too.
We have all been told not to judge a book by its cover, but let’s face it, we all do. First impressions can make or break a business. While factors like product quality, brand ethos, and top-notch customer service all play a considerable role, how do your customers, clients, and partners usually encounter your business? It’s through an array of touchpoints—your business cards, flyers, product designs, ads, billboards, website, and social media; the list is endless. But what is the common denominator? It’s Graphic Design.
Graphic Design is a powerful and sometimes underestimated tool, helping you convey your business’s message, embody your brand’s personality, and bridge the connection between your business and your audience. From creating awareness to sustaining engagement and driving conversions, Graphic Design has proven time after time its impact across all marketing stages to inform, engage, and persuade customers and clients to act and utilize a business’s service or buy its products.
Let’s dive a bit deeper into the world of Graphic Design and what it can do to boost your business’ credibility.
First Impressions Matter
One of the major reasons Poppi, the prebiotic soda company, wasn’t hitting the mark was its look. It was drab and uninteresting, utilized script fonts poorly, and its company name at the time, “Mother” narrowed their market too much. It was already over for them before the consumer could try their product. How could they make their beverage appealing? How could they visually look different and stand out? The answer was Graphic Design.
What seemingly felt like overnight, Poppi rebranded and became a household name, transforming into a drink that wasn’t just “gut-healthy” but also fun, vibrant, and trendy. Through a fresh visual identity crafted with the expertise of Graphic Design, Poppi became a trendsetter of its own. No longer just another option in a crowded market, Poppi became an entirely new experience for consumers. “Prebiotic Apple Cider Vinegar Soda” had never looked cooler. And the entire nation agreed—apparent in their jump from $3 million in sales in 2020 to $35 million in 2021.
Communicating Brand Values and Identity
The outdoor clothing and gear company, Patagonia, skillfully conveys its commitment to environmental sustainability and social responsibility through Graphic Design. Incorporating eco-friendly symbols and nature imagery into a minimalist design aesthetic, Patagonia tells compelling stories of outdoor adventures, environmental activism, and the importance of using recycled materials and ethical manufacturing with branded iconography and infographics, reinforcing Patagonia’s values. So, if you forget to recycle your soda bottles, don’t worry—thanks to their use of Graphic Design in solidifying their perception of themselves as an eco-friendly, outdoorsy, sustainable brand, you’re basically saving the world by purchasing Patagonia’s products.
Instilling Brand Loyalty and Trust
Nike’s dedication to consistency with the help of Graphic Design has fostered trust and brand loyalty within its audience. The company’s dynamic and energetic aesthetic, evident across product packaging, advertising, and overall brand presentation, goes beyond mere visual appeal; it’s a deliberate effort to convey reliability and empowerment. Consistent design elements, such as their iconic “swoosh” logo, color schemes, and bold typography style, create a visual language consumers quickly associate with the brand.
Maintaining this consistency across every touchpoint ensures that Nike’s messaging aligns seamlessly with its visual identity, contributing to a comprehensive and trustworthy brand image. Have you ever purchased something from Nike and anticipated anything other than the absolute best? Exactly—and that’s all because of the work they’ve done to establish and reinforce their brand identity, positioning themselves as reliable and trustworthy.
Staying Ahead of Trends
In 2018, Duolingo, the language-learning app, embarked on a venture to develop an app specifically tailored for young learners—Duolingo KIDS. This marked a pivotal moment for the art team as they began experimenting with a more vibrant, rounded illustration style. This direction didn’t remain confined to the children’s app; it seamlessly migrated to the main Duolingo app, initiating a comprehensive redesign characterized by lively colors and fun buttons—a departure from their once-static, pointy designs. Their shift in design made language education look fun, approachable, and, dare we say—easy.
By staying ahead of these trends through experimentation and thorough research into their target audience, Duolingo catapulted to become the #1 language-learning app.
It’s clear how important Graphic Design can be and how it influences consumers’ choices, perceptions, and interactions. It’s not just about looking good—it’s about creating a lasting impression, communicating your brand’s values, and building trust with your audience.
Not sure where to start? Prismo Marketing can help ensure your brand effectively communicates and resonates with your target audience. From compelling visuals to strategic design, we’re here to help you make a lasting impact.
At Prismo Marketing, our comprehensive suite of services covers everything for a standout digital brand. From crafting visually stunning and user-friendly websites to boosting online visibility with results-driven SEO, we ensure discoverability and engagement. Our experts collaborate to create a memorable and cohesive brand image, incorporating creative Graphic Design that makes a visual impact, from logos to marketing collateral. Additionally, streamline your business processes with seamless HubSpot CRM integration. At Prismo Marketing, we’re here to turn your digital aspirations into a reality. Ready to elevate your online presence? Contact us today, and let’s get started on propelling your brand to new heights.
