As the saying goes, first impressions are everything. Online, these impressions often come from your visuals—whether it’s a profile picture, cover photo, or feed image. Getting the size and quality right is essential to ensure your brand doesn’t just look good but also comes across as genuine and professional.

However, finding the most current dimensions and image sizes can be nearly as frustrating as trying to reach a real person when calling customer support, which is why we put together a quick guide to reference for all social media images across the most common social media platforms!

LinkedIn

LinkedIn is your digital business card. Clean and crisp visuals can enhance your business’s credibility and make you stand out amongst the competition. 

• Profile Picture 

• • 400 x 400 pixels 

• Cover Photo 

• • 1128 x 191 pixels 

• Feed Images 

• • 1200 x 1200 pixels (recommended for square images) 

• • 627 x 1200 pixels (for vertical/portrait images)

• • 1200 x 627 pixels (for horizontal/landscape images) 

Facebook

Facebook is where your brand’s personality shines. From personal interactions to business engagements, properly sized images ensure your content is visually appealing across all devices. This visual consistency can lead to higher engagement and more shares, spreading your brand’s message far and wide. 

• Profile Picture 

• • 180 x 180 pixels 

• Cover Photo
  

• • 820 x 360 pixels

• • • On the desktop, a cropped version of your photo (820 x 315) will be visible.
    • On mobile, a cropped version of your cover photo (640 x 360 pixels) will be visible.
    • Your safe area is visible on all devices (640 x 315 pixels).

• Feed Images  

• • 1200 x 1200 pixels (for square images)
  • 630 x 1200 pixels (for vertical photos)
  • 1200 x 630 pixels (for horizontal photos)

• Stories 

• • 1080 x 1920 pixels

Instagram

Instagram is a key platform for showcasing your business. Whether it’s a well-crafted post or an engaging story, using correct dimensions ensures your content gets noticed. This attention to detail not only boosts your brand’s appeal but also attracts followers who value your professional presentation. 

• Profile Picture 

• • 320 x 320 pixels 

• Feed Images 

• • 1080 x 1080 pixels (for square images) 

• • 1080 x 1350 pixels (for vertical/portrait images)

• • 1080 x 566 pixels (for horizontal/landscape images)

• Stories 

• • 1080 x 1920 pixels

Why Adhering to Size Guidelines is Important 

High-quality photos are essential for conveying professionalism and credibility. Blurry or pixelated images? Not a good look. Investing in quality photography and optimizing your images for each platform can significantly boost your visual appeal and engagement rates. Your audience will notice the difference. Here’s a quick reference for social media graphic sizes.

The Importance of High-Quality Photos 

Following these size guidelines ensures your images are displayed perfectly—no awkward cropping or fuzzy distortions. It makes your profile look polished and professional, enhancing the user experience. Consistent, high-quality visuals across platforms build brand recognition and trust, making your brand unforgettable.

The Impact of Compression on Social Media Platforms

Social media platforms often compress images to save space and speed up loading times, but this can degrade image quality if not properly managed. Here are some tips to keep your images looking sharp: 

• Use the recommended sizes: This reduces the need for platforms to resize your images, preserving quality. If your platform resizes things, it can cause images to look blurry or pixelated.
   

• Opt for PNG files: PNGs are less compressed than JPEGs and retain more detail, helping your images look sharper and more professional.
   

• Check platform guidelines: Some platforms have specific guidelines for maintaining image quality during uploads. Following these can prevent your images from losing quality.

Social media is a competitive world where visuals are a powerful tool. By adhering to size guidelines and prioritizing high-quality images, you can ensure your brand stands out. Keep these tips in mind, and your social media profiles will make a lasting impression. 

At Prismo Marketing, our comprehensive suite of services covers everything for a standout digital brand. From crafting visually stunning and user-friendly websites to boosting online visibility with results-driven SEO, we ensure discoverability and engagement. Our experts collaborate to create a memorable and cohesive brand image, incorporating creative Graphic Design that makes a visual impact, from logos to marketing collateral. Additionally, streamline your business processes with seamless HubSpot CRM integration. At Prismo Marketing, we’re here to turn your digital aspirations into a reality. Ready to elevate your online presence? Contact us today, and let’s get started on propelling your brand to new heights.